Vanara GTM builds the infrastructure, sequences, and signal engines that turn your ICP into pipeline. Fast, asymmetrically, and without burning your domain.
We engineer your entire go-to-market motion. From ICP definition to buying-window signals, infrastructure, copy, and sequences. Everything your competitors are doing manually, we automate intelligently.
We define your ideal customer profile, map your total addressable market, and build signal-scoring tables in Clay that detect buying windows before your competitors do.
Email domains, mailbox rotation, warm-up, DMARC/SPF/DKIM. We build deliverability infrastructure that keeps you out of spam and in conversations.
A/B-tested copy, custom dynamic variables, mailbox rotation, and sequence logic built in Apollo. Every touch lands at the right time with the right message.
Monthly performance reporting, subject line optimisation, open rate analysis, and pipeline diagnostics. You always know what's working and why.
Outbound strategy built from real sales experience. Marlene architects the messaging framework, writes the copy, and refines the narrative that turns cold outreach into warm pipeline.
Warm lead handoff messaging, sales playbooks, and a fractional sales partner embedded in your motion. Marlene bridges GTM engineering and revenue conversion so no opportunity slips through.
A structured four-phase engagement that builds your GTM engine end to end. No guesswork, no wasted budget.
We start with a full audit of your current motion. What's working, what's leaking, and where the biggest opportunities live. ICP definition, TAM analysis, and a clear GTM strategy document come out of this phase.
Email domains acquired and warmed, mailboxes configured, DMARC/SPF/DKIM validated. Simultaneously, we build your Clay tables with contact enrichment, signal scoring, and buying-window detection logic baked in.
Multi-channel sequences go live in Apollo. A/B tested subject lines, custom dynamic variables, and trigger-based logic tied to your signals. First pipeline appears within weeks, not quarters.
Monthly reporting, diagnostic reviews, subject line iteration, and signal refinement. Marlene manages warm leads as they surface. The engine compounds. The longer it runs, the better it performs.
All tiers include a sales audit, ICP definition, and consulting calls. Hard tool costs (Apollo, email domains, warm-up) are noted separately. We help you minimise them.
Vanara GTM is a GTM engineering consultancy built on one principle: that asymmetric outbound, precise, signal-driven, and unconventional, beats volume every time.
We find the buying window, engineer the message, and deliver it before your competition knows the opportunity exists.
Vanara (वानर) is Sanskrit for the divine monkey warriors of the Ramayana. Intelligent, fast, unconventional fighters who helped win an impossible battle through strategy, agility, and force multiplication. That's the spirit we bring to every GTM engagement.
Triv is a Clay power user and GTM engineer with hands-on experience building signal-based buying-window detection tables, configuring Apollo sequences, diagnosing email deliverability at scale, and running end-to-end outbound operations for B2B SaaS companies.
He founded Vanara GTM to bring enterprise-grade GTM engineering to teams that deserve it. Without the enterprise price tag or the consultancy bloat.
Marlene brings a decade of sales experience to every engagement. She architects the outbound strategy, writes the copy that converts, and manages the human side of the pipeline our GTM engine generates. Where engineering stops, she starts. Warm leads, sales handoffs, relationship building. The kind of commercial intelligence that turns a booked meeting into a closed deal.
LinkedIn →Tell us where you are and where you want to go. We'll tell you honestly whether we're the right fit. And if we are, we move fast.